Inspirations for You.
For over two decades, one of the most rewarding aspects of my career has been inspiring and motivating my teams. Each day, through our daily briefings, I shared a vision of what is possible, empowering both my team and myself to excel.
My unwavering passion for inspiring others has been a driving force behind our success, leading my teams to achieve numerous international accolades, including the prestigious Forbes Five-Star rating.
Through this Spa & Wellness Blog, I aim to continue inspiring spa professionals to reach new heights of success. My goal is to spark ideas and actions that will naturally elevate and enhance your spa.
Take a productive break to read and enjoy these insights. Allow yourself to reflect, review, and refine your vision, paving the way for even greater success in your spa journey.
Social Media for Success.
Throughout my career in the spa and wellness industry, I’ve never followed a traditional path of formal marketing or public relations training. Instead, I’ve always been deeply immersed in working alongside incredible marketing and PR teams, where I learned, observed, and pushed myself to fully grasp how these powerful tools could elevate and transform our operations.
What started as a mere curiosity quickly evolved into a passion for understanding how strategic communication, especially through social media, can significantly drive success. Over time, I’ve witnessed firsthand how effectively leveraging social media can not only elevate a spa’s brand but also generate real, tangible results that directly impact the bottom line.
Membership for Success.
I vividly recall my own experience managing membership programs—it was one of the most rewarding, yet intense, endeavors I've undertaken. The journey was filled with moments where I truly witnessed the magic of turning one-time guests into lifelong ambassadors. It’s not just about collecting fees or setting up perks; it’s about nurturing relationships, staying engaged, and anticipating members' evolving needs. There were times when it felt like a full-time job in itself, requiring constant creativity, responsiveness, and genuine care. But the payoff? Watching a community flourish, seeing members become your most passionate advocates, and realizing that their loyalty was not only sustaining the business but elevating the entire experience for everyone involved—that’s where the true value lies.
Spa Menus for Success.
As a spa operator, one of the things I was always unhappy with was the spa menus in my spas. They never quite felt like they truly reflected the spa’s essence. There was always something missing—whether it was in design, content, or the message they sent to our guests. But then, a pivotal moment came in my operational career when I had the opportunity to create the spa menu brochure of my dreams.
Innovative Mind for Success.
Having an innovative mindset is crucial for achieving success in the spa and wellness industry, but being truly innovative is easier said than done. As someone who spent many years managing spas, I had to learn this over time through experience and conscious effort. Developing an innovative spirit doesn't happen overnight - I realized it requires an open mindset, stepping out of my comfort zone, and embracing new perspectives.
Having participated actively in creative ways in this celebration each year with my teams, it was an enormous honor to become an official Global Wellness Day Ambassador earlier this year.
Interviewing for Success.
When it comes to building a successful spa or wellness facility, the importance of hiring the right people cannot be overstated. At the beginning of my career, I rapidly threw in some interviews between two check-ins when the days were busy. Since then, my approach has completely changed!
I have seen firsthand how crucial the interview process is in shaping my team’s future. An effective interview can mean the difference between hiring an exceptional employee who propels your spa’s business forward and making a costly mistake that hinders the progress of my team. Based on my mistakes, and what has worked for me, I love to share why being prepared and focused during interviews is essential and how reflecting on past hiring decisions can improve your future processes.
Public Relations for Success.
Offering exceptional services is just the beginning in the realm of spa and wellness. Ensuring that these services are effectively communicated to the world is where the magic truly happens. This is where Public Relations steps onto the stage, transforming the way your spa is perceived and experienced by your audience.
Somehow, I was lucky during my time as a Spa Leader. I had the most incredible PR Directors working with me in Paris, Marrakech, the Seychelles, and Philadelphia. Together, we always explored strategies for harnessing the power of PR to propel our spa toward success.
Daily Team Briefings for Success.
Not one day is alike in the hospitality industry, and that applies also for Spas. Having worked 20 years in the operations, there were not two days alike, and almost none went as planned. Therefore it was essential to adapt each daily briefing to the day and to the team in front of me. Over the years I learned the importance of setting the right tone for the day, so let's discover how also you can empower your team to succeed and leave a lasting impression on every guest who walks through your doors.
Complaint Management for Success.
At the start of my career, I used to feel relieved when I could turn to a manager to handle guest complaints. Over time, with training and experience, I gradually learned how to communicate with unhappy guests and manage challenging situations effectively.
Complaints are a natural aspect of any business, including the spa industry. While spas aim to offer relaxation and rejuvenation, occasional mishaps can lead to unsatisfied customers. I realized that how spa teams and managers address these issues can greatly impact their reputation and success. Through my journey, I came to appreciate the importance of efficient complaint resolution in spas, allowing me to handle complaints gracefully and even convert unhappy guests into loyal ones.
Relaxation Lounge for Success.
The most unique relaxation room I have ever been in was in Bali. I had it all by myself, undisturbed and connected with nature. That, of course, was pure luxury and is not what most Spas can offer their guests. But I like to think back to this memorable experience I was able to enjoy as it has inspired me throughout the years to deliver to our guests what I was experiencing: calmness, the beauty of the surroundings, allowing me to destress, just to be and enjoy the moment.
This lawn in Bali, where I could enjoy some time following the treatment, listening to the sounds of nature, and connecting to nature, made me very emotional...
Excellence for Success.
What is actually excellence? - For me, excellence is the quality of being outstanding or extremely good at something. It is the continuous pursuit of improvement and the commitment to deliver the best possible results consistently. From experience, I can tell you it requires lots of dedication, hard work, and a willingness to push beyond one's limits. Striving for excellence in all areas of life will eventually lead to personal growth, career advancement, and a sense of fulfillment.
Achieving excellence in the workplace requires a lot. The hardest is the consistency. But for many of my team members, it has become natural and easy to apply daily - with practice and daily encouragement.
