Towels for Success!
How the luxurious touch of a towel can make a difference in your Spa!
Recently a towel supplier connected with me via LinkedIn, wondering if I may answer 3 questions. Supportive as I am, I accepted. Why, you may ask… well, shortly before the call I asked myself this question: why had I accepted this meeting? No matter, it was too late to cancel by now.
The lovely lady, who was just getting into the high-end towel business, wanted to gain some insights on the luxury guest and the decision process of a well recognized Hotel and Spa.
Her questions were :
What are guests looking for when coming to a luxury Hotel/ Spa?
Why would a guest return to the same Hotel/ Spa?
What are luxury Hotel/ Spa owners and managers looking for, when selecting towels?
Not knowing the questions in advance, I replied very passionate to all of them - one after the other. My answer to the first question was lengthy, full of passion. My answer to the second question became shorter as I realized I started to repeat myself from my answer to question No.1. When I listened to the third question, I paused for a moment. Then I repeated my lengthy answers from questions No.1 and No.2 … but this time in one word: the EXPERIENCE.
Yes, I am convinced that this feeling when drying my body after a shower, this touch when I put a Spa Robe onto my skin, this sensation when getting onto the treatment table is an experience that is part of a guest’s Spa journey. The guest’s skin notices and will remember the softness with which the Spa has treated the guest’s skin. Towels touch one of the guest’s senses so its quality has an important impact on the guest experience.
I would love to hear about your experience with towels and how you manage to keep it up!