Inspirations for You.
For over two decades, one of the most rewarding aspects of my career has been inspiring and motivating my teams. Each day, through our daily briefings, I shared a vision of what is possible, empowering both my team and myself to excel.
My unwavering passion for inspiring others has been a driving force behind our success, leading my teams to achieve numerous international accolades, including the prestigious Forbes Five-Star rating.
Through this Spa & Wellness Blog, I aim to continue inspiring spa professionals to reach new heights of success. My goal is to spark ideas and actions that will naturally elevate and enhance your spa.
Take a productive break to read and enjoy these insights. Allow yourself to reflect, review, and refine your vision, paving the way for even greater success in your spa journey.
Retail Merchandising for Success.
When have you been window shopping recently? Yes, just window shopping with the intention of window shopping. The more I do it, the more I learn. Especially from high end retail and department stores you can copy so much for your own Spa Boutique!
But why is this important you may wonder. Well, retail stores, especially larger brands, they are well trained and experienced in what works. As the psychological aspect in retail is incredibly important. And I remember when I started running Spas, I had no clue. Over the years I dived into this topic and am happy to share my findings with you, to have your Spa or Wellness Boutique become more profitable.
Browsing Catalogs for Success.
Just by reading the headline of this Blog Post, you probably think “What has she now in mind?”. And I will get you maybe a little more confused: I always had catalogs from several F&B suppliers in my office and even joined meetings when they came in to meet the F&B team. A MUST!
You would see me sneak into the F&B office and chat with the chefs or stewarding manager, asking for some of their vendors’ catalogs. They always wondered how I could have time for this. Well, for me it was not a loss of time as some thought, but the opposite: I gained time!! What I was sourcing? To be honest, I never knew before. But that was not the question. Only what I found mattered!
Signature Treatments for Success.
Have you come across Spa Menus and wondered why one of the signature treatments was classified under signature treatments. Have you ever wondered when browsing a Spa Menu of another Spa than yours, how the highlighted signature treatments were connected to each other and/ or to the Spa’s concept? You did??! I am not surprised. I had those experiences many times myself.
But let’s make sure, no one is wondering the same way about our own Spa Menu. Some years back I learnt, what a signature treatment actually should look like and I am sharing this here!
On-Boarding for Success.
Let’s start this Blog Post with some questions: How many jobs have you started in your career? - What are your memories from each of your FIRST DAYS at those new jobs? - While you find back these memories, try to remember the feelings you had… the days and night before, the morning of getting ready, when commuting to your new job, when walking for the first time through the employee entrance…
I truly hope that you had some great experiences! If not, let’s dig into what went wrong!
Retail Experience for Success.
Many times I walk into Spas and how should it be other than that I am attracted to the Boutique. Out of professional curiosity but beyond that: I am literally drawn into it.
Why? I LOVE shopping and I LOVE to see, touch and feel beautiful things. Going into a boutique, I want to get surprised, I want to get this feeling “Wait, I can’t miss out on this!”, I want to discover new brands, I am ready to spontaneously spoil myself a bit, I am looking for an experience. Yes, I want to get a retail experience and get this feeling, this feeling that we aim for our guests to have when they walk into our Spas’ Boutiques.
Towels for Success!
Recently a towel supplier connected with me via LinkedIn, wondering if I may answer 3 questions. Supportive as I am, I accepted. Why, you may ask… well, shortly before the call I asked myself this question: why had I accepted this meeting? No matter, it was too late to cancel by now.
The lovely lady, who was just getting into the high-end towel business, wanted to gain some insights on the luxury guest and the decision process of a well recognized Hotel and Spa.
Training for Success.
Once, when speaking at a Spa Conference, I was asked: “How do you justify the money you spend on training? How do you justify the loss of revenue during the time of training?”
It is true, that training has a cost. It is true, that training requires time. It is true, that training is an investment. An investment from the Spa leadership team and from each employee, as well as a financial investment. AND it is true, that training is so worth it!!!
Hiring for Success.
Hiring is probably THE most critical job as a Spa Manager. If we don’t get recruitment right, all our efforts of creating attractive Spa menus, beautiful relaxation lounges, breath taking pools and gyms, showcasing the most advanced skincare in our Spa boutiques are worth so much less.
