Inspirations for You.
For over two decades, one of the most rewarding aspects of my career has been inspiring and motivating my teams. Each day, through our daily briefings, I shared a vision of what is possible, empowering both my team and myself to excel.
My unwavering passion for inspiring others has been a driving force behind our success, leading my teams to achieve numerous international accolades, including the prestigious Forbes Five-Star rating.
Through this Spa & Wellness Blog, I aim to continue inspiring spa professionals to reach new heights of success. My goal is to spark ideas and actions that will naturally elevate and enhance your spa.
Take a productive break to read and enjoy these insights. Allow yourself to reflect, review, and refine your vision, paving the way for even greater success in your spa journey.
The Perfect Retail Price for Success.
Recently I was in a luxury Spa Boutique, and sunscreen was tagged at $11.50. There are two reactions possible: none and pure acknowledgment or tickling fingers wanting to change this to either $15 or $19.
Guess what was happening in my mind? And with my fingers? … You got me! My fingers were tickling, and I was ready to speak with the Spa Manager and provide her with my knowledge of one of the psychological aspects regarding the art of retail.
Birthday Celebrations for Success.
I LOVE celebrating my birthday! How about you? - It’s that one day in the year when I allow myself to pamper myself from wake-up to falling asleep. And yes, even me who has worked for so many years in Spas, I still feel in awe when my husband surprises me with a massage or a facial on that day.
But often our guests don’t wait for someone to offer them a Spa experience, but nowadays they plan for their special day and make sure they spoil themselves! - No matter how these birthday guests make it into our Spa, there is one expectation: they want to feel special, loved, and celebrated! So the question is if your Spa ready to cope with these expectations?
Spa Uniforms for Success.
Who wants happy teams? - Right, us all! And having our teams being comfortable in their uniforms is not just an essential but crucial step to their happiness. Imagine you would feel uncomfortable in your pants all day long as they are small. I would not be able to concentrate!
May I ask: “Who loves choosing new uniforms for their team?” - I see many heads shaking right now. Some of you may be very passionate about this process, but I have personally experienced this journey and know it takes much patience, time, and effort. And I also know I am not alone with this feeling.
Yielding for Success.
I have worked previously in Spas with and without dynamic pricing. However, there is no doubt that each Spa or Wellness operation should implement a yield management approach today.
No one system works for all. Before diving into this exciting field of optimizing our revenue, you should first consider a few things to ensure a smooth implementation and successful longevity. Let me take you on that journey!
Valentine’s Day Preparation for Success.
Happy (almost) Valentine's Day, Spa Boutiques! Since the day of affection is upon us, I believe it's time to remind us about what you and your teams can do to spread the love. Our Spas don't belong to the flowers or gift industry, but there are great ways to point out your V-Day spirit in your retail offering.
As you'll see below, there are many experiences you and your team can create around Valentine's Day to celebrate with your customers and staff and to inspire them. From promotion ideas to effective campaigns, discover some tactics to make the romantic day of the year a profitable one for your Spa & Wellness operation.
New Year’s Resolutions for Success.
A new year is a great chance to reset. It is a chance to review if our processes still work well. It can be a chance for new beginnings, new habits, and new energy.
At the beginning of a new year, I like to plan for the year, establish new goals, and have new or improved habits get me there. So, in today’s blog post, I want to share some of my new year’s resolutions that might help to inspire you for yours.
Holiday Celebration for Success.
Celebrating your team during the holidays is one of the most rewarding feelings I have experienced over the years. This feeling of giving has always cheered me up and gave me those holiday vibes we all love. At the end of the year, you want to give back for the hard work everyone put in this year.
I know, often there is no budget, and this year more than ever… it has been a tough year! Therefore we got some tips for you on how you can make this holiday season memorable for your team and have them feel your love!
Price Increase for Success.
Over the years, I have initiated and lead price increases in my own Spas and the Spas I oversaw and often this was not a fun activity. But a necessary one! What I have learned, is that it’s important to have a plan and not just to start somewhere.
Lots of work went certainly into your budget for next year. And this new budget has been created with some sort of price increase in mind, so NOW is the time to start acting and to put your budget vision into action. If I can give you one tip upfront: Do not wait until January 1st. You will lose precious days of the new year to start working towards achieving your Spa’s new budget. Let me share what has worked best over the years for the smoothest, hence most effective process.
Vendor Relations for Success.
If you would ask any of my previous Assistant Managers what my main wisdom was in regards to relationships with brand partners and vendors, I think all of them would say the same: ‘Keep a clean shirt!’ which was my way of describing how I deal with vendors.
In some instances of my career I had to witness when Spas were getting their shirt dirty which in the moment didn’t seem a big deal, but the moment came when it was. - But what does it mean to ‘keep a clean shirt’ in business relations with vendors? We are our vendor’s clients, aren’t we?! So why do we have to make an effort, you may ask. As a Spa Leader you want to create lasting partnerships and they require input and commitment from both sides!
Team Meetings for Success.
One might wonder, why I highlight Monthly Department Meetings as we all have experienced or entertained them forever. Well, I highlight them as in my Spas they are the HIGHLIGHTS of the month - for my team and for myself!
When it was time for my first monthly department meeting in one of my previous Spas and I was ready to get the entire team excited in the days prior. What faced me were odd regards, question marks in my team’s eyes and an anxious energy around me … from the line staff employee to our Assistant Manager. At this point, I generously offered to take care of the preparation and entertainment of the meeting - to the enormous relief of our Assistant Manager. Knowing this unwell feeling when your department meeting is coming closer ??! Here I share how you can overcome this and motivate your team at the same time!
